Technical first, content second
Most SEO retainers sell content because content is easy to invoice monthly. But publishing onto a site that is slow, badly structured or invisible to a crawler is paying to fill a leaking bucket.
We fix the foundation first. It is less impressive to report on and it is the reason the content works later.
Technical
Phase 1
Everything that stops a crawler or a customer before they reach your content. This is where the fastest gains usually sit.
Site speed
Crawlability
Structured data
Mobile rendering
Index hygiene
Structure
Phase 1
How the site is organised, so authority accumulates on the pages that sell rather than scattering across the blog.
Information architecture
Internal linking
URL structure
Canonicals
Content
Phase 2
Pages built against real search demand in the language your customers use, not the language your industry uses internally.
Keyword research
Page briefs
Copywriting
Existing-page rewrites
Authority
Phase 3
Earning references from places that already have credibility. Slow, and the part that cannot be shortcut safely.
Digital PR
Partnerships
Local citations
Profile cleanup
What we will not promise
Rankings follow relevance, and relevance follows a site that is genuinely easier to use than the alternatives. There is no shortcut around that.
Beyond SEO
This works harder alongside
Elsewhere in Marketing
