Would buying off the shelf mean changing how your business works? If the way you work is why customers choose you, do not let a subscription flatten it.
Off-the-shelf software is cheaper, maintained by someone else, and improves without you paying for it. We will always check whether something existing does the job before quoting a build.
The case for building is when the alternative is changing how your business works to suit a tool, particularly when the way you work is the reason customers choose you.
If your process is your advantage, do not let a subscription flatten it.
01
How the work actually happens, including the workarounds nobody documented. This is most of the value.
02
Something clickable before anything is engineered, so disagreements surface while they are still cheap.
03
The highest-value piece first, in production early. You are never twelve weeks from finding out it was wrong.
04
Documented, tested, and structured so another team could take it on. Source code and accounts are yours.
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