Extended CTO / CMO
Extended CTO / CMO
Extended CTO / CMO: Senior Direction Without a Senior Hire
Who challenges the technology or marketing decisions in your leadership meetings right now? If the honest answer is nobody, you are guessing at the most expensive choices you make. We sit in the room and take that seat.
Extended CTO
Deciding what to build, what to buy, and what to stop maintaining.
Vendor and developer selection, plus reviewing the work they deliver.
Security, backups and the continuity questions nobody asks until an outage.
Hiring your first or next engineer, and being the person who can assess them.
What the engagement looks like
Where the budget goes, and the evidence for why.
Owning the brand so campaigns stop contradicting each other.
Managing agencies and freelancers with someone technical on your side of the table.
Building the reporting that tells you whether marketing is working.
The goal is to make ourselves unnecessary
A fractional lead who is still indispensable after two years has failed. We define, up front, what has to be true for your own team to take the role over, the hires, the processes, the documentation, and we work toward that rather than toward a longer retainer.
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We will collaborate to find the right answer and bring progress to your business and to the world.