01
Your customers
Week 1
Who is actually buying, why they chose you, and what nearly stopped them. The last question is the one that changes decisions.
Interviews
Survey
Review mining
Sales-call review
02
Your competitors
Week 1–2
Not a feature comparison. What each competitor has managed to own in the customer’s mind, and what is therefore still available to you.
Positioning map
Visual audit
Pricing scan
Message teardown
03
Your category
Week 2
The conventions everyone in your market follows without noticing. Some are load-bearing; the rest are an opportunity to look different.
Category audit
Search demand
Trend review
04
The gap
Week 3
Where genuine customer demand meets something no competitor currently owns. This is the output everything else exists to produce.
Opportunity brief
Positioning options
Recommendation
What lands on your desk
A written findings document with the evidence attached, and a set of decisions we recommend you make as a result. Not a hundred slides of charts you will never open again.
If the research contradicts what you believed going in, we say so plainly. That is the point of paying for it.
Beyond Research
This works harder alongside
Elsewhere in Branding
