Followers are not the point
A follower count can be bought for the price of a lunch. What we report on is whether social is moving people toward buying — saves, shares, profile visits, clicks out, and messages that turn into orders.
Saves & shares
The clearest signal a post was worth something to someone.
Profile visits
People who liked the post enough to check who made it.
Clicks out
Movement from social to somewhere you can actually sell.
Messages to orders
The number that pays for the retainer, tracked where the platform allows it.
Beyond Social Media
This works harder alongside
Elsewhere in Marketing
