Mobile App
Mobile App
Mobile App: Only If You Need One
Do your customers open it weekly, or twice a year? An app is two stores, two review processes, and a user who has to be persuaded to install it. Sometimes it is clearly right. Often a fast mobile site is better, and we will say so.
Build the app
Customers use it repeatedly, weekly or more, not once a year.
You need the camera, GPS, offline access or push notifications.
The app itself is the product, not a shopfront for it.
Your competitors\u2019 apps are how customers already expect to transact.
What a build includes
The main job is browsing and buying, a fast mobile site does that better.
Usage would be occasional. Nobody keeps an app they open twice a year.
You have no budget line for ongoing maintenance. An unmaintained app breaks with every OS release.
You want it because a competitor has one. That is not a reason.
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