Hire Marketing Talent: People Who Work From Numbers
Can your last marketing hire tell you which channel brought your best customer? We look for people who reach for the data before the opinion.
Performance marketer
Runs paid acquisition against a target cost per customer, not against a spend budget.
We test for
Whether they can read a report and say what they would change tomorrow.
Content lead
Plans and writes for search and for humans, and knows which pieces exist to convert rather than to rank.
We test for
A short writing exercise on your actual product, in your tone.
Social media manager
Publishes, replies and reports. The community side is the part most candidates underestimate.
We test for
How they would answer a real angry comment from your inbox.
SEO specialist
Technical first, content second. Should be comfortable talking to a developer as an equal.
We test for
An audit of one page of your site, live, with reasons.
What we screen out
Attributes every good number to their work and every bad one to the market.
Talks in impressions and reach when asked about revenue.
Has never turned off something they built. Nobody is right that often.
Cannot explain the tools they claim to use without opening them.
Beyond the Hire
This works harder alongside
Elsewhere in Talent Scout
